Juan Pablo de la Vega Castañeda (b. 1986, Mexico City) received his Bachelor of Science in Applied Mathematics from Instituto Tecnológico Autónomo de México and his Diploma in Photography from Academia de Artes Visuales. Later on he studied a Master of Arts in Interactive Media: Critical Theory and Practice at Goldsmiths College, London. His main research areas are knowledge creation and transfer via artificial intelligence techniques, particularly deep learning algorithms, computer vision and image ontology, and the struggle between technology adoption and the surrender of privacy. He currently lives and works in Mexico City.